| What it does | Focus timer and app blocker with a Goblin companion that reacts to distractions
| AI life balance planner that links goals, habits, weekly plans and an AI coach
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| Stage | MVP
| MVP
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| Founded | 2026
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| Based in | PK
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| Pricing model | Freemium
| Freemium
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| Pricing | Free plan with core focus sessions and basic Shield protection. Pro Monthly: $3.99/month after 7-day trial. Pro Yearly: $31.99/year (about $2.67/month, saving 33% versus monthly).
| Start: free. Pro: $5.00 per month (everything in Start plus unlimited habits and continued AI conversation). Elite: $10.00 per month (everything in Pro plus proactive coach and voice agent).
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| Key features | - Focus timer with preset and custom session durations
- Distraction Shield blocks selected apps during active sessions
- Goblin companion with mood-based reactions
- Manual Block mode for proactive blocking outside sessions
- Recovery nudges to help return focus after distractions
- Planned Sessions with reminders (Pro feature)
- Cloud sync across devices (Pro)
- Focus Shards progression system
- Do Not Disturb focus mode (Pro)
| - Wheel of Life assessment of 12 life areas with current vs desired scores
- AI coach that reads context across all areas and provides guidance
- Weekly planner with tasks linked to quarter and year goals
- Daily and weekly habit tracker with rest days
- Year, quarter and weekly goals with progress tracking
- Health tracking including sleep, water, energy and training
- Dashboard with habits, week, goals and balance score
- Optional community features including public profile and challenges
- Monthly history tracking of Wheel of Life changes
- Proactive coach with voice agent capability for Elite users
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| What makes it different | - Goblin companion actively reacts to distractions instead of passively timing sessions
- Works for ADHD and app-switching patterns without judgment
| - One connected system linking life balance, goals, tasks, habits and AI guidance instead of scattered tools
- AI coach that shows why a habit matters by linking it to life areas, goals and plans
- Identifies weakest life areas and helps turn them into actionable habits and goals
- Free plan with Wheel of Life, planner, goals and one free AI analysis
- Health signals integrated into AI coach analysis for holistic guidance
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 36 ● no change since last check | 1 ▲ +1 (up) since last check |
| Trust Flow (Majestic) | 8 | 0 |
| Citation Flow (Majestic) | 23 | 9 |
| Referring domains (Majestic) | 63 | 4 |