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Macrows vs Luo

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Macrows compared with Luo
DetailMacrows logo MacrowsLuo logo Luo
What it doesTurn spreadsheets into business workflows Your team's software, built by asking
StageNot given Not given
FoundedNot given Not given
Based inNot given FI
Pricing modelFreemium Freemium
PricingFree plan: $0 forever for unlimited local projects on Mac with no account required. Cloud Pro: $19/month for shared projects and hosted workflows, including 3 users, 25 cloud projects, 50,000 rows per project, and 500 AI credits/month. Additional users: $8/month each. Free plan at €0/month with basic features and 1 user. Starter at €20/month with 3× AI usage and scheduled tasks. Individual at €90/month (most popular) with 16× AI usage. Team at €450/month for up to 5 users with 16× AI usage per member and shared workspace.
Key features
  • Local AI data cleaning and summarization
  • Row button automations with web browsing
  • Saved views for filtering and organizing
  • Linked records and relationships
  • CSV, Excel, and Google Sheets import
  • Formulas and calculated fields
  • Project sharing and Cloud sync
  • Hosted webhooks and automations
  • API and MCP write access
  • Create workspaces with pages, tables, and dashboards built for your team
  • Schedule tasks to run automatically on a recurring basis
  • Trigger workflows when events happen in connected tools
  • Built-in private knowledge base with source citations
  • Connect to Slack, HubSpot, Gmail, Google Sheets, Notion, Monday, Asana and more
  • Build and publish AI tools through the Builder Program and Hub
  • No coding required—describe what you need in plain language
  • Ready-made solutions for sales, marketing, HR, finance, and support
  • Encrypted connections and permission controls for data security
  • Run tasks in your workspace, inbox, or Slack
What makes it different
  • Free local-first design with no login required for private projects
  • Local AI processing keeps your data on your Mac
  • Maintains spreadsheet speed and familiarity while adding structure
  • Row-based automation for automating repetitive work directly from records
  • Pre-built templates for common workflows like CRM, inventory, and content planning
  • Build custom software by describing what you need—no coding skills required
  • Fully hosted and run by AI—tasks execute automatically on schedules or triggers without manual intervention
  • Start from ready-made solutions for common workflows and customize them in conversation
  • Includes AI agents (Roy for sales, Rachael for customer success) built on the platform
Community votes00
DR (Domain Rating by Ahrefs)3 no change since last check31 +1 (up) since last check
Trust Flow (Majestic)35
Citation Flow (Majestic)2025
Referring domains (Majestic)1721

5 details filled in for both companies.

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