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Scentrail vs GA Lite

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Scentrail compared with GA Lite
DetailScentrail logo ScentrailGA Lite logo GA Lite
What it doesScent the trail Multi-account Google Analytics dashboard for traffic, search and real-time data
StageNot given Not given
FoundedNot given Not given
Based inKR Not given
Pricing modelFreemium Freemium
PricingFree: $0 with 3 sources, 3 Trails, 3 saved SQL queries, unlimited query runs, 1 workspace. Pro: $19/month (excluding tax) with unlimited sources, Trails, saved SQL queries, query runs, workspaces, 10 versions per source, 400 AI credits. Team: $49/month (excluding tax) for 3 members with unlimited so Free: $0/month with unified dashboard, public homepage, MCP connection. Basic: $8.25/month (17% off, billed annually at $99) adds custom username. Pro: $12.42/month (58% off, billed annually at $149) adds data funnel features.
Key features
  • Add Excel, CSV and Parquet files
  • Encoding detection and column type inference
  • Full-row data profiling for missing values, distributions and duplicates
  • Automatic composition, comparison and trend charts with filters
  • SQL editor for conditions and aggregations
  • Source versions and comparison between versions
  • Trail notes for observations, anomalies, questions and memos with actions
  • Author and time on every record
  • Export to CSV, Parquet and PNG
  • Explore data with another LLM
  • Multi-site overview with site and search data together
  • Search performance view combining Google Search Console and Bing Webmaster
  • Real-time world map showing active users by location
  • Shareable dashboards with public, anonymous and password protection modes
  • Funnel reports tracking 2-5 step conversions
  • MCP integration for AI clients like Claude and Cursor
  • Multiple Google account integration via OAuth
  • Automatic sync refreshing every 60 seconds
  • Custom username on Basic and Pro plans
  • Data funnel features on Pro plan
What makes it different
  • Record and revisit your analysis reasoning in a Trail for future reference
  • Go beyond data profiling to create charts and document questions and reasoning
  • Explore data without SQL knowledge using charts and notes
  • Team collaboration with shared sources and Trails within workspaces
  • No manual file setup required with automatic encoding detection and type inference
  • Unified view of traffic and search data from multiple GA4 properties and accounts in one dashboard
  • AI-readable analytics through MCP without SDK or installation
  • Free forever for personal use with no credit card required
  • Real-time monitoring of active users across entire portfolio
  • Secure data handling with no long-term storage of analytics data
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)Not checked yet no change since last check29 no change since last check
Trust Flow (Majestic)06
Citation Flow (Majestic)1820
Referring domains (Majestic)10107

5 details filled in for both companies.

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