| What it does | Scent the trail
| Multi-account Google Analytics dashboard for traffic, search and real-time data
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| Stage | Not given
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| Founded | Not given
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| Based in | KR
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| Pricing model | Freemium
| Freemium
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| Pricing | Free: $0 with 3 sources, 3 Trails, 3 saved SQL queries, unlimited query runs, 1 workspace. Pro: $19/month (excluding tax) with unlimited sources, Trails, saved SQL queries, query runs, workspaces, 10 versions per source, 400 AI credits. Team: $49/month (excluding tax) for 3 members with unlimited so
| Free: $0/month with unified dashboard, public homepage, MCP connection. Basic: $8.25/month (17% off, billed annually at $99) adds custom username. Pro: $12.42/month (58% off, billed annually at $149) adds data funnel features.
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| Key features | - Add Excel, CSV and Parquet files
- Encoding detection and column type inference
- Full-row data profiling for missing values, distributions and duplicates
- Automatic composition, comparison and trend charts with filters
- SQL editor for conditions and aggregations
- Source versions and comparison between versions
- Trail notes for observations, anomalies, questions and memos with actions
- Author and time on every record
- Export to CSV, Parquet and PNG
- Explore data with another LLM
| - Multi-site overview with site and search data together
- Search performance view combining Google Search Console and Bing Webmaster
- Real-time world map showing active users by location
- Shareable dashboards with public, anonymous and password protection modes
- Funnel reports tracking 2-5 step conversions
- MCP integration for AI clients like Claude and Cursor
- Multiple Google account integration via OAuth
- Automatic sync refreshing every 60 seconds
- Custom username on Basic and Pro plans
- Data funnel features on Pro plan
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| What makes it different | - Record and revisit your analysis reasoning in a Trail for future reference
- Go beyond data profiling to create charts and document questions and reasoning
- Explore data without SQL knowledge using charts and notes
- Team collaboration with shared sources and Trails within workspaces
- No manual file setup required with automatic encoding detection and type inference
| - Unified view of traffic and search data from multiple GA4 properties and accounts in one dashboard
- AI-readable analytics through MCP without SDK or installation
- Free forever for personal use with no credit card required
- Real-time monitoring of active users across entire portfolio
- Secure data handling with no long-term storage of analytics data
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | Not checked yet ● no change since last check | 29 ● no change since last check |
| Trust Flow (Majestic) | 0 | 6 |
| Citation Flow (Majestic) | 18 | 20 |
| Referring domains (Majestic) | 10 | 107 |