| What it does | Free website tracking checker that scans any site and reports what's really tracking, with validated findings and a scored report
| Scent the trail
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| Stage | Established
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| Founded | 2019
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| Based in | GB
| KR
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| Pricing model | Free
| Freemium
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| Pricing | Not given
| Free: $0 with 3 sources, 3 Trails, 3 saved SQL queries, unlimited query runs, 1 workspace. Pro: $19/month (excluding tax) with unlimited sources, Trails, saved SQL queries, query runs, workspaces, 10 versions per source, 400 AI credits. Team: $49/month (excluding tax) for 3 members with unlimited so
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| Key features | - Scans GA4 presence and firing status
- Maps Google Tag Manager containers and what they're loading
- Detects Meta and ad platform pixels
- Crawls dataLayer events page by page
- Analyzes consent setup and tag interaction
- Produces tracking health score
- Validates findings with evidence from crawl
- No installation or account access required
| - Add Excel, CSV and Parquet files
- Encoding detection and column type inference
- Full-row data profiling for missing values, distributions and duplicates
- Automatic composition, comparison and trend charts with filters
- SQL editor for conditions and aggregations
- Source versions and comparison between versions
- Trail notes for observations, anomalies, questions and memos with actions
- Author and time on every record
- Export to CSV, Parquet and PNG
- Explore data with another LLM
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| What makes it different | - Scans entire website from outside, not just pages you visit
- Covers non-Google pixels in addition to Google tags
- No login, installation, or data access needed
- Delivers automated first-pass tracking audit in minutes
| - Record and revisit your analysis reasoning in a Trail for future reference
- Go beyond data profiling to create charts and document questions and reasoning
- Explore data without SQL knowledge using charts and notes
- Team collaboration with shared sources and Trails within workspaces
- No manual file setup required with automatic encoding detection and type inference
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 27 ● no change since last check | Not checked yet ● no change since last check |
| Trust Flow (Majestic) | 23 | 0 |
| Citation Flow (Majestic) | 28 | 18 |
| Referring domains (Majestic) | 123 | 10 |