Sonar vs Voris

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Sonar compared with Voris
Detail	Sonar	Voris
What it does	Free website tracking checker that scans any site and reports what's really tracking, with validated findings and a scored report	Privacy-first analytics platform tracking AI citations and their impact on visits and conversions
Stage	Established	Startup
Founded	2019	2026
Based in	GB	NL
Pricing model	Free	Not given
Pricing	Not given	Free: 10,000 events/month, 1 site, 30-day history. Starter: $29/month (or $23/month billed annually), 100,000 events/month, 3 sites, 1-year history. Growth: $79/month (or $63/month billed annually), 1 million events/month, 10 sites, 2-year history. Pro: $249/month (or $199/month billed annually), 10
Key features	Scans GA4 presence and firing status Maps Google Tag Manager containers and what they're loading Detects Meta and ad platform pixels Crawls dataLayer events page by page Analyzes consent setup and tag interaction Produces tracking health score Validates findings with evidence from crawl No installation or account access required	AI citation tracking across ChatGPT, Perplexity, Gemini, Claude, and Grok AI traffic channel and verified AI agent analytics Privacy-first web analytics without cookies Goals, conversions, and revenue tracking AI analyst weekly digest MCP server for AI assistant access WordPress, Shopify, and framework integrations CSV export AI citation to conversion attribution
What makes it different	Scans entire website from outside, not just pages you visit Covers non-Google pixels in addition to Google tags No login, installation, or data access needed Delivers automated first-pass tracking audit in minutes	Tracks AI citations across five engines and connects them to visits and conversions in one platform Cookieless and EU-hosted with no personal data storage, no cookie banner needed One-line installation takes one minute with no migration required All five AI engines included on every paid plan Real-time reporting that updates as citations turn into checkouts
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	27 no change since last check	35 +1 (up) since last check
Trust Flow (Majestic)	23	5
Citation Flow (Majestic)	28	19
Referring domains (Majestic)	123	94

6 details filled in for both companies.

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