| What it does | No-code toasts that convert
| The white-label website builder that runs inside your SaaS product, with pages built from your data, edited by your customers, and published instantly.
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| IN
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| Pricing model | Freemium
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| Pricing | Free plan with 5 toasts and 1 domain; Basic plan at $5/month with unlimited toasts and 1 domain; Pro plan at $15/month with unlimited toasts and 5 domains. Annual billing saves 20%.
| Pro (chaipro): One yearly license per platform covering unlimited customer sites, quoted to your scale on the demo call. Build Services billed separately. Open source (chaicore): Free under BSD-3-Clause license.
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| Key features | - No-code toast builder with visual editor
- Smart targeting by page, device and trigger delay
- Lead capture with email and phone fields
- Toast analytics tracking impressions, clicks and CTR
- Conversion templates for trial urgency, abandoned carts and lead magnets
- One-snippet installation for multiple platforms
- GA4 and Meta Pixel tracking on paid plans
- Zapier integration for lead forwarding
- Frequency controls and exit-intent triggers
- Per-toast branding controls on paid plans
| - Multi-tenancy from one installation serving unlimited customer sites and custom domains
- Complete white-label branding with your logo and colors in the editor
- Server-side data binding to read directly from your database or API
- Role-based access control (RBAC) for granular permissions
- Custom React blocks for developers to register their own components
- In-builder AI chat assistant for content editing and optimization
- Built-in MCP server with 33 tools for AI agents like Claude, Cursor, and VS Code
- Instant publishing with no build or deploy queue
- Revisions and one-click restore to roll back any page
- Native multilingual support for localized page versions
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| What makes it different | - Lightweight toast-style notifications instead of intrusive full-screen popups
- Install once with one snippet, manage unlimited toasts from dashboard
- Built-in analytics showing impressions, clicks, CTR and lead performance
- Pre-built templates for conversion moments like trials and carts
- No credit card required to start free plan
| - One flat yearly license for unlimited customer sites with no per-site fees, per-seat pricing, or AI credit charges
- Open-source core (BSD-3-Clause) you can inspect and audit
- Perpetual version fallback ensures your sites keep running even after license expires
- AI agents work on your own AI keys with no markup or credit metering from ChaiBuilder
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 9 ▼ −1 (down) since last check | 26 ● no change since last check |
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| Trust Flow (Majestic) | 6 | 3 |
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| Citation Flow (Majestic) | 19 | 26 |
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| Referring domains (Majestic) | 19 | 44 |
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ToastUp