Animo vs ZapDigits

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Animo compared with ZapDigits
Detail	Animo	ZapDigits
What it does	AI-powered Marketing Mix Modeling platform for unified offline and online media measurement	White-label marketing dashboards that unify 30+ data sources for agencies
Stage	Not given	Not given
Founded	2022	Not given
Based in	IL	NL
Pricing model	Paid	Freemium
Pricing	Modular pricing starting from $75/month for Digital Performance Hub with 14-day free trial. Offline plan starts at $2,000/mo, Offline + Planner at $3,500/mo, Online + MMM at $1,750/mo, Offline + Online at $2,750/mo, and Full Suite (Animo 360) at $5,750/mo. All plans scale with data volume or media s	Team plan: $46 USD/month for up to 10 clients; Agency plan: $249 USD/month for up to 20 clients. Save 30% with yearly billing.
Key features	Marketing Mix Modeling across offline and online channels Big data integration across 700+ platforms and sources MCP Connection for AI assistant integration API access with real-time data delivery GDPR and CCPA compliance	Drag-and-drop dashboard builder Reusable report templates Custom domain and white-label branding Automated report scheduling and delivery Task management and client collaboration Custom metrics with formulas Goal tracking and alerts Role-based access control Dataset API and data pipeline
What makes it different	Causal modeling isolates true incremental impact without relying on cookies or user-level tracking Unified measurement of offline and online media in single model Real-time actionable recommendations across full media mix Pre-campaign scenario simulation for budget planning before spend	Flat pricing per client instead of usage-based billing Save hours on manual reporting Privacy-first, built and hosted in the EU Real human support from the founder Built by ex-agency founders who understand the challenges
Community votes	0	0
DR (Domain Rating by Ahrefs)	7 +1 (up) since last check	48 no change since last check
Trust Flow (Majestic)	3	9
Citation Flow (Majestic)	24	32
Referring domains (Majestic)	11	182

6 details filled in for both companies.

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