Marketing analytics
Animo
AI-powered Marketing Mix Modeling platform for unified offline and online media measurement
Causal Marketing Mix Modeling platform that measures TV, OOH, radio, print and digital channels at 15-minute resolution in one unified system.
Overview
The Animo homepage
Animo is a causal Marketing Mix Modeling platform that unifies offline and online media measurement. It connects live offline campaign data including TV, OOH, radio, and print with online advertising platforms and business outcome data, then uses causal inference engines to isolate the true incremental ROI of each channel at 15-minute resolution.
The platform enables media teams to measure, optimize, and plan across their entire media mix simultaneously. Rather than relying on correlation or user-level tracking, Animo uses statistical causal modeling to quantify each channel's true business impact while accounting for seasonality and cross-channel effects.
Features include real-time 15-minute data resolution for offline campaigns, AI-powered budget optimization recommendations, pre-campaign scenario simulation for planning, integration with major ad platforms, and a unified dashboard combining offline and online performance. The platform also includes MCP Connection, allowing users to ask questions about their data through Claude, ChatGPT and other AI assistants.
Capabilities
- Marketing Mix Modeling across offline and online channels
- Big data integration across 700+ platforms and sources
- MCP Connection for AI assistant integration
- API access with real-time data delivery
- GDPR and CCPA compliance
Pricing
Pricing model: Paid
Modular pricing starting from $75/month for Digital Performance Hub with 14-day free trial. Offline plan starts at $2,000/mo, Offline + Planner at $3,500/mo, Online + MMM at $1,750/mo, Offline + Online at $2,750/mo, and Full Suite (Animo 360) at $5,750/mo. All plans scale with data volume or media s
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Animo fact sheet
| Community votes | 0 |
|---|---|
| Founded | 2022 |
| Based in | Tel Aviv, Israel |
| Website | animo-tech.com |
Animo metrics
Vendor metrics for animo-tech.com: Ahrefs Domain Rating and Majestic link data, with the delta since the last review.
- Domain Rating
- 7
- +1 (up) since last check
- Trust Flow
- 3
- no change since last check
- Citation Flow
- 24
- no change since last check
- Referring domains
- 11
- no change since last check
- External backlinks
- 84
- no change since last check
Vendor Domain Rating (Ahrefs) checked 6 Nov 2026, spec changed 4 Nov 2026. Vendor topic: Computers/Software/Operating Systems (3). Vendor Majestic data checked 25 Oct 2026, spec changed 25 Oct 2026. Link metrics supplied by Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.
Animo vendor domain
Open the vendor record
We read this from the registry's RDAP record on 6 Nov 2026, 04:22 UTC.
- Domain age
- 8 years
- Registered
- Expires
- Registrar
- eNom, LLC
- DNSSEC
- Not signed
Animo post-launch report
| Measure | At launch, then latest |
|---|---|
| Domain Rating (Ahrefs) | 6 to 7 +1 (up) since launch 25 Oct 2026, then 6 Nov 2026 |
| Trust Flow (Majestic) | 3 first measured 25 Oct 2026 |
| Referring domains (Majestic) | 11 first measured 25 Oct 2026 |
Day 11 since launch. Next receipt: day 30, 24 Nov 2026. Many things move these figures, so a change is not proof of cause. Only stored readings are shown.
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Compare and explore
See the alternatives to Animo, Animo vs ZapDigits, Ads Bench vs Animo, Madlitics vs Animo, Animo vs Localblend, Animo vs Wink, more in Marketing analytics or startups in Israel.
Buyer questions
What is Animo?
Animo is a causal Marketing Mix Modeling platform that unifies offline and online media measurement in one AI-powered platform, quantifying the incremental ROI of TV, OOH, radio, print and digital channels at 15-minute resolution.
What is Marketing Mix Modeling (MMM)?
MMM is a statistical, causal approach to measuring how each marketing channel contributes to business results, isolating true incremental impact from seasonality, pricing and other external factors.
How does Animo measure offline media like TV, radio and OOH?
Animo ingests live offline campaign delivery data including TV spots, OOH, radio and print, and models it at 15-minute resolution alongside business results, isolating each channel's true incremental contribution.
How is MMM different from attribution?
Attribution tracks individual clicks and touchpoints, mostly for digital channels, and cannot measure channels without clicks like TV or billboards. MMM uses causal statistical modeling to measure every channel's incremental impact, online and offline, without relying on cookies or user-level tracking.
Who is Animo for?
Animo is built for media, marketing and analytics teams at brands and agencies that invest in both offline and online media and need one unified, real-time view of what's actually driving results.
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Animo has a free listing. The owner can unlock the full profile with a paid launch for $5:
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- Milestones (locked)
- Demo video (locked)
- Dofollow website link (locked)
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