Campaignware vs Appy

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Campaignware compared with Appy
Detail	Campaignware	Appy
What it does	Audience engagement platform for campaigns, hubs and tracked links	Smart routing for mobile app marketing with universal links, deep links, and install attribution
Stage	Established	Established
Founded	2018	2019
Based in	AU	Not given
Pricing model	Contact for pricing	Freemium
Pricing	Pro, Elite, Ultimate and Enterprise subscription plans, available annually or month to month. Prices vary by market, currency and season. Add-on services: Copilot for extra team hands; Studio for custom work with project pricing; Extra users per user per year; Extra workspaces per workspace per year	Not given
Key features	Campaign builder with 19+ templates Omnihub for branded fan hubs and link in bio Campaign Link with short links, QR codes and UTM tracking Built-in integrations with HubSpot, Salesforce, Braze, Klaviyo, Ticketmaster and more Live campaign reporting and analytics GDPR compliant with consent capture on every entry Available in 16+ languages Live outputs for big screens and broadcasts Campaignware Studio for custom builds and minigames Campaignware Copilot for extra team support	Smart links with device-aware routing to app stores, installed apps, and websites Dynamic QR codes for campaigns Deferred deep linking to track pre-install taps Install attribution with campaign tracking Click analytics with 90-day retention on Free plan REST API for link management and analytics MCP server for AI assistants Native iOS and Android SDKs with React Native support Custom domains for branded links Unlimited redirects on all plans
What makes it different	Build and launch campaigns in 20 to 40 minutes without developers or designers Own your audience data as first-party contacts, not rented from social platforms Update QR codes after printing without reprinting them Data lands automatically in your CRM with no manual uploads	Links and QR codes never expire, even after cancellation No per-click fees or overage charges Global latency-aware routing across 200+ regions Direct support with real-time help on business days No ads on any plan including Free
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	57 no change since last check	24 no change since last check
Trust Flow (Majestic)	30	20
Citation Flow (Majestic)	32	27
Referring domains (Majestic)	182	29

6 details filled in for both companies.

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