Marketing & Advertising

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Appy

Smart routing for mobile app marketing with universal links, deep links, and install attribution

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Deep linking platform that routes users to app stores, in-app content and websites with smart links, QR codes, and install attribution for mobile marketing.

Overview

The Appy homepage

Appy is a deep linking and universal link platform that helps mobile marketing teams deliver consistent cross-platform user journeys. It provides smart links that automatically route users to the correct destination—app store, installed app, or website—based on their device and context. The platform includes dynamic QR codes, click analytics, deferred deep linking, and install attribution. Developers can integrate native iOS and Android SDKs for advanced features like attribution tracking and in-app events. Appy also offers a REST API and MCP server for automation, with all links persisting indefinitely across every plan.

Capabilities

Smart links with device-aware routing to app stores, installed apps, and websites
Dynamic QR codes for campaigns
Deferred deep linking to track pre-install taps
Install attribution with campaign tracking
Click analytics with 90-day retention on Free plan
REST API for link management and analytics
MCP server for AI assistants
Native iOS and Android SDKs with React Native support
Custom domains for branded links
Unlimited redirects on all plans

Pricing

Pricing model: Freemium

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Appy fact sheet

Community votes	0
Founded	2019
Stage	Established
Website	appy.to

Appy metrics

Vendor metrics for appy.to: Ahrefs Domain Rating and Majestic link data, with the delta since the last review.

Domain Rating: 24; no change since last check
Trust Flow: 20; no change since last check
Citation Flow: 27; no change since last check
Referring domains: 29; no change since last check
External backlinks: 242; no change since last check

Vendor Domain Rating (Ahrefs) checked 6 Nov 2026, spec changed 2 Nov 2026. Vendor topic: Sports/Running (19). Vendor Majestic data checked 2 Nov 2026, spec changed 2 Nov 2026. Link metrics supplied by Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.

Appy vendor domain

Open the vendor record

We read this from the registry's RDAP record on 5 Nov 2026, 14:35 UTC.

Domain age: 1 year
Registered: 20 Aug 2025
Expires: 20 Aug 2027
Registrar: Spaceship, Inc.
DNSSEC: Not signed

Vendor domain report: appy.to

Appy post-launch report

Measured after Appy went live on SaaS Directory Pro on 2 November 2026.
Measure	At launch, then latest
Domain Rating (Ahrefs)	24 to 24 no change since launch 2 Nov 2026, then 6 Nov 2026
Trust Flow (Majestic)	20 first measured 2 Nov 2026
Referring domains (Majestic)	29 first measured 2 Nov 2026

Day 3 since launch. Next receipt: day 30, 2 Dec 2026. Many things move these figures, so a change is not proof of cause. Only stored readings are shown.

Biggest gains on SaaS Directory Pro

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Buyer questions

Can I change plans anytime?

You can request plan changes at any time. The effective date of upgrades or downgrades depends on your current billing cycle and payment provider rules.

What happens if I exceed my link limit?

Your existing links and QR codes keep working. Creating new ones pauses until you delete a link or move to a plan with more room. The limit counts the links you have, not clicks or a billing period.

Which plans include the API, MCP server and SDK?

The REST API and the MCP server come with Business and Enterprise. The native iOS and Android SDK, with deferred deep linking and install attribution, is part of Enterprise. Store routing, opening the installed app, QR codes and click analytics need no SDK on any plan.

Do links or QR codes ever expire?

No. A link or QR code keeps redirecting until you delete it, whether it gets clicks every day or none for years. Some link platforms switch off links after a stretch without clicks; Appy doesn't, on any plan, including Free.

Does Appy show ads on my links?

No. There are no ads on any plan, including Free.

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