| What it does | Turn your iPhone into a minimalist phone to reduce distractions and dopamine hits
| AI life balance planner that links goals, habits, weekly plans and an AI coach
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| Stage | Not given
| MVP
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| Founded | Not given
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| Based in | AU
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| Pricing model | Freemium
| Freemium
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| Pricing | Free to try; upgrade for $2.99/month, $9.99/year, or $24.99/one-time
| Start: free. Pro: $5.00 per month (everything in Start plus unlimited habits and continued AI conversation). Elite: $10.00 per month (everything in Pro plus proactive coach and voice agent).
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| Key features | - Simplify Home Screen with text buttons instead of colorful icons
- Break Bad Phone Habits by removing visual distractions
- Quick App Access to frequently used apps
- Customizable themes with dark or light mode
- Create Multiple App Launchers for different contexts
- Automate with Shortcuts integration
| - Wheel of Life assessment of 12 life areas with current vs desired scores
- AI coach that reads context across all areas and provides guidance
- Weekly planner with tasks linked to quarter and year goals
- Daily and weekly habit tracker with rest days
- Year, quarter and weekly goals with progress tracking
- Health tracking including sleep, water, energy and training
- Dashboard with habits, week, goals and balance score
- Optional community features including public profile and challenges
- Monthly history tracking of Wheel of Life changes
- Proactive coach with voice agent capability for Elite users
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| What makes it different | - Completely replaces colorful app icons with text to eliminate visual dopamine triggers
- Significantly reduces screen time through minimalist design
- Makes all apps into simple text, reducing addictive behaviors
| - One connected system linking life balance, goals, tasks, habits and AI guidance instead of scattered tools
- AI coach that shows why a habit matters by linking it to life areas, goals and plans
- Identifies weakest life areas and helps turn them into actionable habits and goals
- Free plan with Wheel of Life, planner, goals and one free AI analysis
- Health signals integrated into AI coach analysis for holistic guidance
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 31 ● no change since last check | 1 ▲ +1 (up) since last check |
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| Trust Flow (Majestic) | 25 | 0 |
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| Citation Flow (Majestic) | 39 | 9 |
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| Referring domains (Majestic) | 174 | 4 |
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Dumb Phone™
Litak