| What it does | Jev-compatible API for text classification and moderation, hosted in the EU
| AI-powered agentic commerce platform for shopping assistants and retail conversion
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| Stage | Not given
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| Founded | Not given
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| Based in | FI
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| Pricing model | Freemium
| Freemium
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| Pricing | Free: $1 credit (66.7K decisions) on sign-up. Starter: $9/month for 1M decisions, then $10/million. Pro: $49/month for 10M decisions, then $5/million. Pay as you go: $15/million decisions from prepaid credit ($10 minimum). Clef-flash: $0.10/million tokens. Clef: $0.50/million tokens. Bonus credit: +
| For Publishers: Free plan with 1,000 AI messages/month; paid plans available. For Brands & Retailers: From $29/month with trial available. Custom enterprise pricing for large publishers and retailers.
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| Key features | - Decision flows: chain decisions on a canvas for multi-step classification
- Test sets: measure accuracy on your own labelled data before deployment
- Compare models side-by-side: test Laya, Clef-flash and Clef on the same data
- Custom models: fine-tune Laya on your own labelled examples
- Jev API compatibility: same endpoints, request and response formats as Jev
- Perspective API replacement: drop-in replacement for Google's deprecated moderation API
- Multiple model options: Laya (fast, cheap, EU-hosted), Clef-flash (9B model) and Clef (27B model)
| - AI Shopping Chat - floating or inline AI assistant that answers questions and surfaces products
- AI Cart Handoff - hand ready-to-buy readers to merchant sites with carts already assembled
- AI Product Discovery - natural-language product discovery replacing broken search and filters
- Affiliate Revenue - monetize content across products and affiliate networks with AI-matched recommendations
- Virtual Try-On - let shoppers preview apparel, accessories, beauty, and eyewear before purchase
- View in Room - place furniture and home products into shopper's real space before they commit
- Direct Add to Cart - let shoppers select variants and add products to retailer cart from AI conversation
- Retail Media - add sponsored product placements and premium brand campaigns to publisher AI results
- Brand Customization - match colors, fonts, launcher position, and widget presentation to your brand
- Native Mobile Shopping - app-like mobile sheets, swipe gestures, and one-tap actions for phone shoppers
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| What makes it different | - EU-hosted Laya model: text never leaves the EU and is not used for training
- No lock-in: API compatible with Jev, uses open-weights models you can run yourself
| - Connects to 15+ affiliate networks for publishers monetizing content
- Agentic Intent Exchange protocol for standardized shopper handoff between assistants and stores
- Free sandbox for testing before production deployment
- Multiple integration paths: coding agents, agent frameworks, MCP clients, or direct HTTPS
- Content-grounded recommendations using article, review, and video indexing
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 34 ▲ +1 (up) since last check | 44 ● no change since last check |
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| Trust Flow (Majestic) | 7 | 4 |
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| Citation Flow (Majestic) | 27 | 16 |
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| Referring domains (Majestic) | 90 | 62 |
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Brambles.ai