Madlitics vs Wink

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Madlitics compared with Wink
Detail	Madlitics	Wink
What it does	Marketing attribution software that captures where leads come from and syncs data to your CRM	Brand tracking platform for fast-moving teams
Stage	Not given	Not given
Founded	Not given	Not given
Based in	Not given	ZA
Pricing model	Freemium	Paid
Pricing	Free trial for 14 days with no credit card. Core: $19/mo (150 leads/month), Starter: $49/mo (500 leads/month), Growth: $99/mo (1000 leads/month), Scale: $149/mo (unlimited leads). Multi-site plans: Unlimited 10 sites at $199/mo, Unlimited 25 sites at $299/mo, Unlimited 50 sites at $399/mo.	From R15 000 per month in South Africa (R180 000 annually, 12-month minimum), $999 per month in the United States ($11 988 annually, 12-month minimum), £799 per month in the United Kingdom (£9 588 annually, 12-month minimum), A$1 499 per month in Australia (A$17 988 annually, 12-month minimum). Each
Key features	First-touch attribution with persistence across sessions Automatic classification into 18+ acquisition channels UTM parameter capture and normalization Multi-site tracking from single account CRM and marketing tool integration No-code setup and configuration	Monthly brand awareness tracking against up to five competitors Four-step funnel: awareness, consideration, usage and preference Brand association tracking - words people link to your brand Rolling average results to reduce noise from single unusual months Margin of error displayed with every figure Ask Wink - ask additional questions about your brand 600-respondent baseline with 200 monthly new respondents Real respondents only - no synthetic or modelled data Available in South Africa, United States, United Kingdom and Australia
What makes it different	Works without changing your existing stack or tools Captures attribution even when UTMs are missing or incomplete 100% lead coverage with attribution data Bridges GA4 and CRM data gaps with lead-level attribution	Up to 80% more affordable than typical legacy trackers No six-month setup or research team to hire required Results in plain English everyone can understand Monthly tracking shows real changes, not annual snapshots
Community votes	0	0
DR (Domain Rating by Ahrefs)	30 +1 (up) since last check	Not checked yet no change since last check
Trust Flow (Majestic)	6	0
Citation Flow (Majestic)	22	10
Referring domains (Majestic)	20	9

5 details filled in for both companies.

More alternatives to Madlitics More alternatives to Wink