Marketing analytics
Wink
Brand tracking platform for fast-moving teams
Monthly brand awareness tracking that measures your brand against up to five competitors, showing the funnel from awareness to preference with results in plain
Overview
The Wink homepage
Wink surveys real category buyers every month to track how your brand performs against competitors. It measures the four-step funnel from awareness through consideration, usage and preference, with new results delivered monthly as a rolling average that shows real change, not noise. The platform includes a 600-person baseline survey followed by 200 fresh respondents monthly in your market, with all fieldwork, competitor tracking, reports and team seats included in one monthly price. Results are presented in plain English so the CEO, CFO and agency all read the same story.
Capabilities
- Monthly brand awareness tracking against up to five competitors
- Four-step funnel: awareness, consideration, usage and preference
- Brand association tracking - words people link to your brand
- Rolling average results to reduce noise from single unusual months
- Margin of error displayed with every figure
- Ask Wink - ask additional questions about your brand
- 600-respondent baseline with 200 monthly new respondents
- Real respondents only - no synthetic or modelled data
- Available in South Africa, United States, United Kingdom and Australia
Pricing
Pricing model: Paid
From R15 000 per month in South Africa (R180 000 annually, 12-month minimum), $999 per month in the United States ($11 988 annually, 12-month minimum), £799 per month in the United Kingdom (£9 588 annually, 12-month minimum), A$1 499 per month in Australia (A$17 988 annually, 12-month minimum). Each
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Wink fact sheet
| Community votes | 0 |
|---|---|
| Based in | Port Elizabeth, South Africa |
| Website | winkhq.com |
Wink metrics
Vendor metrics for winkhq.com: Ahrefs Domain Rating and Majestic link data, with the delta since the last review.
- Domain Rating
- 0
- no change since last check
- Trust Flow
- 0
- no change since last check
- Citation Flow
- 10
- no change since last check
- Referring domains
- 9
- no change since last check
- External backlinks
- 54
- no change since last check
Vendor Domain Rating (Ahrefs) checked 6 Nov 2026, spec changed 28 Oct 2026. Vendor Majestic data checked 28 Oct 2026, spec changed 28 Oct 2026. Link metrics supplied by Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.
Wink vendor domain
Open the vendor record
We read this from the registry's RDAP record on 4 Nov 2026, 19:31 UTC.
- Domain age
- 10 years
- Registered
- Expires
- Registrar
- GoDaddy.com, LLC
- DNSSEC
- Not signed
Wink post-launch report
| Measure | At launch, then latest |
|---|---|
| Domain Rating (Ahrefs) | 0 to 0 no change since launch 28 Oct 2026, then 5 Nov 2026 |
| Trust Flow (Majestic) | 0 first measured 28 Oct 2026 |
| Referring domains (Majestic) | 9 first measured 28 Oct 2026 |
Day 9 since launch. Next receipt: day 30, 27 Nov 2026. Many things move these figures, so a change is not proof of cause. Only stored readings are shown.
About to launch?
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Compare and explore
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Buyer questions
How does brand tracking work?
A brand tracker is a short survey that runs every month to show how people see your brand. Fresh buyers in your category answer the same questions each time, so any movement is real change. Sales data tells you what already happened, but a tracker shows you what is coming next.
What is the brand awareness funnel?
The funnel has four steps from stranger to fan: awareness (do people know you?), consideration (would they buy you?), usage (have they bought or used you?) and preference (would they choose you first?). Wink tracks every step next to up to five competitors, plus the words people link to your brand.
How do you measure changes over time?
New results land every month, shown as a rolling average so one unusual month never sends you chasing noise. Every number comes with its margin of error, and Wink tells you plainly when a change is real and when it is too early to call.
Which markets does Wink track?
South Africa, the United States, the United Kingdom and Australia. Each tracker covers one category in one country, with a local sample of real category buyers and pricing in local currency.
Is there a minimum contract term?
Yes. The minimum term is 12 months. In South Africa that equals R180 000 a year at the starting price.
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Wink has a free listing. The owner can unlock the full profile with a paid launch for $5:
- Founder story (locked)
- Milestones (locked)
- Demo video (locked)
- Dofollow website link (locked)
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