SocialRouter vs Smler

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

SocialRouter compared with Smler
Detail	SocialRouter	Smler
What it does	One API to find leads, track competitors, listen for signals across social networks	Deep linking and install attribution platform for mobile app teams
Stage	Not given	Not given
Founded	Not given	Not given
Based in	FR	IN
Pricing model	Paid	Freemium
Pricing	Free: $1 in free credits, no card required. Pay-as-you-go: billed per record at rates from $0.0017/record for most services, ranging up to $0.0069/record for specialized services like LinkedIn post likes. Free accounts capped at 2 requests per minute; pay-as-you-go accounts unlimited.	Free plan: $0/month with 25,000 attributed installs monthly. Builder: $19/month with 50,000 attributed installs. Team: $49/month with 100,000 attributed installs. Scale: $129/month with 500,000 attributed installs. Enterprise: from $299/month with custom limits. Annual billing available with 2 month
Key features	Multi-provider routing with automatic failover Pay only for successfully returned records Unified response format across all networks and providers 61 services across 12 social platforms Provider pinning and custom provider keys Data caching to reduce repeated extraction costs Support for LinkedIn, Instagram, X, Reddit, Facebook, TikTok, YouTube, Pinterest, Bluesky, Snapchat, Google Maps, and Apollo No subscription, minimum commitment, or lock-in required	Deferred Deep Linking Universal Links & App Links Install & Campaign Attribution Links That Never Expire Custom Domains & Branding Developer-First API Real-time Attribution Dashboard QR Code Generation 99.9% Uptime SLA
What makes it different	Only pay when extraction succeeds; failed attempts cost nothing Automatic provider failover keeps requests working when providers fail One unified API format across all networks eliminates rewriting parsing logic Works with MCP protocol for direct AI agent integration without API keys No subscriptions or minimums; pay only for what you use	No per-install metering - flat pricing plans instead of per-install or per-MAU charges Links never expire on any plan Deferred deep linking included on free tier Drop-in Firebase Dynamic Links replacement with equivalent features
Community votes	0	0
DR (Domain Rating by Ahrefs)	2 no change since last check	45 +1 (up) since last check
Trust Flow (Majestic)	3	3
Citation Flow (Majestic)	24	24
Referring domains (Majestic)	19	11

6 details filled in for both companies.

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