Sonar vs Pulse Analytics

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Sonar compared with Pulse Analytics
Detail	Sonar	Pulse Analytics
What it does	Free website tracking checker that scans any site and reports what's really tracking, with validated findings and a scored report	Privacy-first web analytics alternative to Google Analytics
Stage	Established	Not given
Founded	2019	Not given
Based in	GB	BE
Pricing model	Free	Freemium
Pricing	Not given	Personal: free (5,000 pageviews/month, 1 site, 6-month data retention). Business: from €11/month (up to 5 sites, 2-year data retention). Custom plans available.
Key features	Scans GA4 presence and firing status Maps Google Tag Manager containers and what they're loading Detects Meta and ad platform pixels Crawls dataLayer events page by page Analyzes consent setup and tag interaction Produces tracking health score Validates findings with evidence from crawl No installation or account access required	Funnels and custom events tracking
What makes it different	Scans entire website from outside, not just pages you visit Covers non-Google pixels in addition to Google tags No login, installation, or data access needed Delivers automated first-pass tracking audit in minutes	Open-source client (dashboard and tracking script) for full transparency Data hosted in Switzerland with EU company jurisdiction Lightweight 2.7 KB script that never blocks page rendering
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	27 no change since last check	46 +1 (up) since last check
Trust Flow (Majestic)	23	8
Citation Flow (Majestic)	28	28
Referring domains (Majestic)	123	31

5 details filled in for both companies.

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