Tapline vs Appy

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Tapline compared with Appy
Detail	Tapline	Appy
What it does	QR and NFC codes on packaging that open product pages with your story, a reorder button and scan counts	Smart routing for mobile app marketing with universal links, deep links, and install attribution
Stage	Not given	Established
Founded	Not given	2019
Based in	US	Not given
Pricing model	Freemium	Freemium
Pricing	Free: 1 product page, QR code, 100 item codes. Growth: $29/month for 10 product pages, 2,000 item codes/month, full product passport, reorder button. Scale: $99/month for unlimited pages, 20,000 item codes/month, repeat-scan alerts. Yearly pricing: Growth $290/year (2 months free), Scale $990/year (	Not given
Key features	QR codes free to download and print on all plans Item codes with serial numbers and batch tracking	Smart links with device-aware routing to app stores, installed apps, and websites Dynamic QR codes for campaigns Deferred deep linking to track pre-install taps Install attribution with campaign tracking Click analytics with 90-day retention on Free plan REST API for link management and analytics MCP server for AI assistants Native iOS and Android SDKs with React Native support Custom domains for branded links Unlimited redirects on all plans
What makes it different	One code per physical unit with its own journey tracking EU-compliant solution for wine with separate selling QR code beside e-label QR codes free to print; NFC tags optional paid add-on Shopper data counted but not profiled for privacy Priced per brand, not per product	Links and QR codes never expire, even after cancellation No per-click fees or overage charges Global latency-aware routing across 200+ regions Direct support with real-time help on business days No ads on any plan including Free
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	1 no change since last check	24 no change since last check
Trust Flow (Majestic)	8	20
Citation Flow (Majestic)	10	27
Referring domains (Majestic)	3	29

4 details filled in for both companies.

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