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wudls vs Appy

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

wudls compared with Appy
Detailwudls logo wudlsAppy logo Appy
What it doesDispensary email, wallet cards and messaging platform Smart routing for mobile app marketing with universal links, deep links, and install attribution
StageNot given Established
FoundedNot given 2019
Based inNot given Not given
Pricing modelPaid Freemium
PricingPlatform starts at $250 per store per month, which includes email (up to 1.5 million sends per month), Apple and Google Wallet cards, analytics and dedicated sending IPs. Optional iMessage messaging starts at $300 per month for 300 active customers, growing in $100 blocks per 100 additional customer Not given
Key features
  • AI-generated email campaigns from store inventory and offers
  • Live-artwork Apple and Google Wallet cards that update with promotions
  • iMessage messaging with AI concierge and SMS fallback
  • Loyalty program with points on cards and QR signup flows
  • POS attribution tracking actual purchases, not just clicks
  • Dedicated sending IPs and automated email warm-up
  • Segmentation based on real POS purchase data
  • MCP server for AI agent integration
  • APIs for custom POS integrations and applications
  • Multi-store management and scaling up to 5 million emails per month
  • Smart links with device-aware routing to app stores, installed apps, and websites
  • Dynamic QR codes for campaigns
  • Deferred deep linking to track pre-install taps
  • Install attribution with campaign tracking
  • Click analytics with 90-day retention on Free plan
  • REST API for link management and analytics
  • MCP server for AI assistants
  • Native iOS and Android SDKs with React Native support
  • Custom domains for branded links
  • Unlimited redirects on all plans
What makes it different
  • Live-artwork wallet cards that automatically update, a feature no other cannabis platform has
  • Campaign attribution on actual POS revenue, not click proxies
  • Fully automated daily email campaign generation from store data
  • Measured 40.1% Gmail open rate in head-to-head testing
  • Compliance-approved sending infrastructure built for cannabis businesses
  • Links and QR codes never expire, even after cancellation
  • No per-click fees or overage charges
  • Global latency-aware routing across 200+ regions
  • Direct support with real-time help on business days
  • No ads on any plan including Free
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)2 +1 (up) since last check24 no change since last check
Trust Flow (Majestic)120
Citation Flow (Majestic)2427
Referring domains (Majestic)829

4 details filled in for both companies.

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