Data pipelines & ETL
RudderStack
The Agentic Customer Data Platform
A warehouse-native customer data platform that brings agentic power to collect, unify, activate, and govern customer data from end to end.
Overview
The RudderStack homepage
RudderStack is a warehouse-native customer data platform that combines enterprise-grade infrastructure with agentic workflows. It enables data teams to collect customer events from every website, application, and backend, unify data to create customer 360 profiles and identity graphs, and activate governed data to business tools and ad platforms. The platform features RudderAI, an intelligence layer that brings agentic power across the entire customer data lifecycle, allowing teams to build pipelines, manage data quality, and execute activations through natural language interfaces. With 200+ pre-built integrations and support for real-time data processing at scale, RudderStack helps organizations build AI and ML models on clean, trustworthy customer data.
Capabilities
- 200+ pre-built cloud destinations
- 16+ SDK sources for web, mobile, and server-side
- Customer 360 profiles with identity resolution
- Data quality and compliance toolkit
- RudderAI for agentic workflows
- RudderCLI for infrastructure-as-code management
- Model Control Protocol (MCP) for agent integration
- PII masking and consent management
Pricing
Free plan: $0/month for 250K events/month; Growth plan: $265/month for 1 million events/month with options for 3, 5, 7, 10, and 25 million events/month; Enterprise plan: Custom pricing for enterprise-grade volume.
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RudderStack fact sheet
| Community votes | 0 |
|---|---|
| Founded | 2019 |
| Stage | Established |
| Based in | San Francisco, United States |
| Website | rudderstack.com |
RudderStack metrics
Vendor metrics for rudderstack.com: Ahrefs Domain Rating and Majestic link data, with the delta since the last review.
- Domain Rating
- 77
- no change since last check
- Trust Flow
- 29
- no change since last check
- Citation Flow
- 46
- no change since last check
- Referring domains
- 2,743
- no change since last check
- External backlinks
- 13,887
- no change since last check
Vendor Domain Rating (Ahrefs) checked 6 Nov 2026, spec changed 25 Oct 2026. Vendor topic: Computers/Software/Freeware (29). Vendor Majestic data checked 25 Oct 2026, spec changed 25 Oct 2026. Link metrics supplied by Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.
RudderStack vendor domain
Open the vendor record
We read this from the registry's RDAP record on 5 Nov 2026, 07:05 UTC.
- Domain age
- 7 years
- Registered
- Expires
- Registrar
- GoDaddy.com, LLC
- DNSSEC
- Not signed
RudderStack post-launch report
| Measure | At launch, then latest |
|---|---|
| Domain Rating (Ahrefs) | 77 to 77 no change since launch 25 Oct 2026, then 6 Nov 2026 |
| Trust Flow (Majestic) | 29 first measured 25 Oct 2026 |
| Referring domains (Majestic) | 2,743 first measured 25 Oct 2026 |
Day 11 since launch. Next receipt: day 30, 24 Nov 2026. Many things move these figures, so a change is not proof of cause. Only stored readings are shown.
About to launch?
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Buyer questions
What counts as an event?
An event is a data point generated by a website, app, server, or cloud application. For example, when a page loads on a website, that generates a page call that counts as 1 event.
Do you offer a self-hosted product as well?
Yes, RudderStack actively contributes to a self-hosted code base released under Elastic 2.0. The core data processing layer is the same for both Community and Enterprise editions, with the Enterprise edition offering advanced reporting and clustering features.
How is RudderStack different from Segment?
RudderStack is warehouse-first and built for developers, helping you build your customer data platform on your own data warehouse rather than in a proprietary silo. The company provides an in-depth comparison guide for further details.
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RudderStack has a free listing. The owner can unlock the full profile with a paid launch for $5:
- Founder story (locked)
- Milestones (locked)
- Demo video (locked)
- Dofollow website link (locked)
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