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LeadSmart vs OSTRATA

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

LeadSmart compared with OSTRATA
DetailLeadSmart logo LeadSmartOSTRATA logo OSTRATA
What it doesCapture Meta lead ads, alert your team on WhatsApp, and send quality signals back to Meta AI-piloted headless CRM where you define custom objects and manage records through natural language chat
StageEstablished Not given
Founded2021 2023
Based inIN FR
Pricing modelFree trial Free trial
PricingLeadSmart Pro: ₹499/month (incl. GST) for the first 12 months, regular price ₹1,499/month; or ₹4,999 for the first year (regular ₹14,999/year). 14-day free trial, no credit card required. Monthly and yearly plans include the same features: 01 Meta lead source, 01 WhatsApp number, up to 500 conversat From €17.10 per seat per month (or €205.20 per year excl. VAT, saving 10% vs monthly). Full product per seat, no feature tiers. 30-day free trial included.
Key features
  • Capture Meta lead ads from Facebook and Instagram instant forms automatically
  • Instant WhatsApp alerts to your business number for every new lead
  • Sync leads to Google Sheets in real time
  • Send leads via webhook to CRM or automation tools like n8n
  • Map labels to Meta Conversions API events for campaign optimization
  • Call, WhatsApp or email leads with one click
  • Export leads whenever needed
  • No-code setup with guided steps
  • Works on desktop and mobile browsers
  • Operations chat with Pilot for creating, searching, updating, and linking records
  • Live Views as editable dashboards and boards on custom data models
  • Custom objects and fields instead of vendor-defined templates
  • Record notes and attachments with system-generated meeting recaps
  • Role-based permissions and access control per team member
  • Bulk CSV and Excel import with column mapping and duplicate handling
  • Scheduled or on-demand CSV exports per object
  • Embeddable web forms for lead capture mapped to CRM objects
  • Webhooks for outbound events and inbound endpoints
What makes it different
  • Uses your own WhatsApp Business API keys, so messages come from your business number and you control the conversations
  • Sends lead quality signals back to Meta CAPI to optimize ad delivery for better lead value
  • No-code setup in minutes, not hours, without coding or heavy CRM software
  • Integrates with existing tools like Google Sheets, HubSpot, Zoho and n8n
  • 99.9% uptime and AI-enabled platform for reliable lead management
  • AI assistant that executes CRM work in natural language without form navigation
  • Custom-defined data model instead of rigid vendor-imposed schema
  • EU data residency with GDPR-aligned governance and compliance
  • Integration with Claude via MCP for AI-assisted CRM work inside chat apps
Community votes00
DR (Domain Rating by Ahrefs)2 +1 (up) since last check5 −1 (down) since last check
Trust Flow (Majestic)26
Citation Flow (Majestic)1427
Referring domains (Majestic)1127

7 details filled in for both companies.

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