| What it does | Missed-call text back and AI receptionist for service businesses
| The CRM that grows with you
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| Stage | Startup
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| Founded | 2026
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free CRM with no card required. Paid plans: Starter $99/mo, Growth $249/mo, Ascended $449/mo, Domination $649/mo. Yearly billing is 10% off. Puff Text add-on from $59/mo for 500 replies. Puff Voice add-on from $109/mo for 200 minutes. Puffly OS setup starts at $699 plus $49/mo and $18/mo per AI help
| Free plan with starter usage allowance (no card required). Base: $50/month. Pro: $100/month. Max: $200/month. Enterprise: custom pricing. All paid plans include unlimited seats.
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| Key features | - Free CRM with leads, contacts, companies, deals, pipeline, tasks and branded lead form
- Puff AI assistant that drafts follow-ups and suggests next steps
- Missed-call text-back that automatically texts customers
- Puff Voice AI receptionist that answers calls and books appointments
- SMS follow-up and review requests
- Lead generation and lead tracking
- Google Sheets import and sync
- Outreach autopilot with email and SMS
- Puffly OS for back-office AI helpers
| - CRM with custom objects, fields and pipeline stages
- AI assistant that answers questions and creates records from all data
- Data validation, enrichment and duplicate detection rules
- Meeting booking links with calendar sync and e-signatures
- Invoicing with optional card payment links on Max plan
- Double-entry ledger and accounting on Pro plan and above
- Workflows and custom agents as automation steps
- REST API and MCP server for third-party integrations
- CSV import and export, bulk operations with preview
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| What makes it different | - Free CRM that never requires a credit card to use
- All outreach waits for owner approval by default before going out
- Automatically texts back missed calls and answers phone with AI
- Entire team included with no per-seat charges
- Built specifically for local service trades like HVAC, plumbing and roofing
| - Data cleans itself through automatic validation, enrichment and duplicate detection on every save
- Unlimited seats on paid plans with one flat monthly price regardless of team size
- All financial and customer data in one system instead of multiple apps
- AI that understands your business context and operates under user permissions
- No separate bookkeeping subscription on Pro and above
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 6 ▼ −1 (down) since last check | 2 ▲ +2 (up) since last check |
| Trust Flow (Majestic) | 5 | 0 |
| Citation Flow (Majestic) | 20 | 0 |
| Referring domains (Majestic) | 7 | 0 |