| What it does | Missed-call text back and AI receptionist for service businesses
| AI-piloted headless CRM where you define custom objects and manage records through natural language chat
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| Stage | Startup
| Not given
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| Founded | 2026
| 2023
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| Based in | US
| FR
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| Pricing model | Freemium
| Free trial
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| Pricing | Free CRM with no card required. Paid plans: Starter $99/mo, Growth $249/mo, Ascended $449/mo, Domination $649/mo. Yearly billing is 10% off. Puff Text add-on from $59/mo for 500 replies. Puff Voice add-on from $109/mo for 200 minutes. Puffly OS setup starts at $699 plus $49/mo and $18/mo per AI help
| From €17.10 per seat per month (or €205.20 per year excl. VAT, saving 10% vs monthly). Full product per seat, no feature tiers. 30-day free trial included.
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| Key features | - Free CRM with leads, contacts, companies, deals, pipeline, tasks and branded lead form
- Puff AI assistant that drafts follow-ups and suggests next steps
- Missed-call text-back that automatically texts customers
- Puff Voice AI receptionist that answers calls and books appointments
- SMS follow-up and review requests
- Lead generation and lead tracking
- Google Sheets import and sync
- Outreach autopilot with email and SMS
- Puffly OS for back-office AI helpers
| - Operations chat with Pilot for creating, searching, updating, and linking records
- Live Views as editable dashboards and boards on custom data models
- Custom objects and fields instead of vendor-defined templates
- Record notes and attachments with system-generated meeting recaps
- Role-based permissions and access control per team member
- Bulk CSV and Excel import with column mapping and duplicate handling
- Scheduled or on-demand CSV exports per object
- Embeddable web forms for lead capture mapped to CRM objects
- Webhooks for outbound events and inbound endpoints
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| What makes it different | - Free CRM that never requires a credit card to use
- All outreach waits for owner approval by default before going out
- Automatically texts back missed calls and answers phone with AI
- Entire team included with no per-seat charges
- Built specifically for local service trades like HVAC, plumbing and roofing
| - AI assistant that executes CRM work in natural language without form navigation
- Custom-defined data model instead of rigid vendor-imposed schema
- EU data residency with GDPR-aligned governance and compliance
- Integration with Claude via MCP for AI-assisted CRM work inside chat apps
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 6 ▼ −1 (down) since last check | 5 ▼ −1 (down) since last check |
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| Trust Flow (Majestic) | 5 | 6 |
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| Citation Flow (Majestic) | 20 | 27 |
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| Referring domains (Majestic) | 7 | 27 |
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