| What it does | Missed-call text back and AI receptionist for service businesses
| CRM software that watches renewals, quiet relationships, stalled proposals, and unpaid invoices for independent consultants
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| Stage | Startup
| MVP
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| Founded | 2026
| Not given
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| Based in | US
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| Pricing model | Freemium
| Free
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| Pricing | Free CRM with no card required. Paid plans: Starter $99/mo, Growth $249/mo, Ascended $449/mo, Domination $649/mo. Yearly billing is 10% off. Puff Text add-on from $59/mo for 500 replies. Puff Voice add-on from $109/mo for 200 minutes. Puffly OS setup starts at $699 plus $49/mo and $18/mo per AI help
| Free during beta; paid plans pricing to be announced before beta ends. Beta users will receive notice and preferred pricing.
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| Key features | - Free CRM with leads, contacts, companies, deals, pipeline, tasks and branded lead form
- Puff AI assistant that drafts follow-ups and suggests next steps
- Missed-call text-back that automatically texts customers
- Puff Voice AI receptionist that answers calls and books appointments
- SMS follow-up and review requests
- Lead generation and lead tracking
- Google Sheets import and sync
- Outreach autopilot with email and SMS
- Puffly OS for back-office AI helpers
| - Today queue that ranks renewals, quiet relationships, stalled proposals, unpaid invoices, and unbilled hours
- Six-stage deal pipeline that converts to engagement with one click
- Time and invoicing with retainer utilization tracking
- Weekly Monday digest email with priorities
- Engagement tracking for retainers, projects, and hourly work
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| What makes it different | - Free CRM that never requires a credit card to use
- All outreach waits for owner approval by default before going out
- Automatically texts back missed calls and answers phone with AI
- Entire team included with no per-seat charges
- Built specifically for local service trades like HVAC, plumbing and roofing
| - Watches what's about to slip before it costs you, ranked by relationship value not just time elapsed
- No empty database phase; calendar scan drafts your client list in minutes
- Single-user CRM built for one person's book of business, not shared sales pipelines
- Combines pipeline, delivery, and invoicing vocabulary in one place without context loss
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 6 ▼ −1 (down) since last check | 1 ● no change since last check |
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| Trust Flow (Majestic) | 5 | 0 |
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| Citation Flow (Majestic) | 20 | 21 |
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| Referring domains (Majestic) | 7 | 8 |
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Puffly
Retainer