| What it does | Missed-call text back and AI receptionist for service businesses
| CRM and operations platform for SMEs that unifies sales, delivery, finance and AI
|
|---|
| Stage | Startup
| Not given
|
|---|
| Founded | 2026
| 2023
|
|---|
| Based in | US
| AE
|
|---|
| Pricing model | Freemium
| Freemium
|
|---|
| Pricing | Free CRM with no card required. Paid plans: Starter $99/mo, Growth $249/mo, Ascended $449/mo, Domination $649/mo. Yearly billing is 10% off. Puff Text add-on from $59/mo for 500 replies. Puff Voice add-on from $109/mo for 200 minutes. Puffly OS setup starts at $699 plus $49/mo and $18/mo per AI help
| Free for 1 member with unlimited companies, contacts and leads, 3 deals, 1 project, 1 dashboard, 25 AI credits and 1 GB Drive storage. Pro €29/member/month (€24.17 yearly): unlimited members, deals, projects, 25 custom fields, 10 data models, 20 automations, 10 forms, 10 dashboards, MCP server, 500
|
|---|
| Key features | - Free CRM with leads, contacts, companies, deals, pipeline, tasks and branded lead form
- Puff AI assistant that drafts follow-ups and suggests next steps
- Missed-call text-back that automatically texts customers
- Puff Voice AI receptionist that answers calls and books appointments
- SMS follow-up and review requests
- Lead generation and lead tracking
- Google Sheets import and sync
- Outreach autopilot with email and SMS
- Puffly OS for back-office AI helpers
| - Pipeline management with customizable deal stages
- Proposal management with client sign-off tracking
- Project management with tasks, dependencies and risk tracking
- Time tracking with live timer and weekly timesheets
- Expense tracking and allocation to projects
- Profitability dashboards showing budget vs actual work
- AI assistant Squaria that finds records and builds dashboards
- Custom fields, data models and automations without code
- MCP server for connecting Claude and other AI clients
- Client portal for project tracking and approvals
|
|---|
| What makes it different | - Free CRM that never requires a credit card to use
- All outreach waits for owner approval by default before going out
- Automatically texts back missed calls and answers phone with AI
- Entire team included with no per-seat charges
- Built specifically for local service trades like HVAC, plumbing and roofing
| - One unified workspace for sales, delivery, finance and AI instead of multiple disconnected tools
- Built by The Square, a team that runs its own operations on Squario
- Customizable to specific business processes through custom fields, data models and custom apps
- Row-level security, roles and field-level permissions protect data access
- Free plan with no time limit and no card required to get started
|
|---|
| Community votes | 0 | 0 |
|---|
| DR (Domain Rating by Ahrefs) | 6 ▼ −1 (down) since last check | 18 ▲ +1 (up) since last check |
|---|
| Trust Flow (Majestic) | 5 | 0 |
|---|
| Citation Flow (Majestic) | 20 | 15 |
|---|
| Referring domains (Majestic) | 7 | 1 |
|---|
Puffly
Squario