| What it does | CRM and operations platform for SMEs that unifies sales, delivery, finance and AI
| Business operating system on WhatsApp for Zambia
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| Stage | Not given
| Startup
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| Founded | 2023
| 2024
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| Based in | AE
| ZM
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| Pricing model | Freemium
| Freemium
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| Pricing | Free for 1 member with unlimited companies, contacts and leads, 3 deals, 1 project, 1 dashboard, 25 AI credits and 1 GB Drive storage. Pro €29/member/month (€24.17 yearly): unlimited members, deals, projects, 25 custom fields, 10 data models, 20 automations, 10 forms, 10 dashboards, MCP server, 500
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| Key features | - Pipeline management with customizable deal stages
- Proposal management with client sign-off tracking
- Project management with tasks, dependencies and risk tracking
- Time tracking with live timer and weekly timesheets
- Expense tracking and allocation to projects
- Profitability dashboards showing budget vs actual work
- AI assistant Squaria that finds records and builds dashboards
- Custom fields, data models and automations without code
- MCP server for connecting Claude and other AI clients
- Client portal for project tracking and approvals
| - Shared WhatsApp team inbox with assigned chats and notes
- AI assistant that answers customers from your price list and documents
- Orders, quotes and invoices from the chat
- Mobile money collections via MTN, Airtel and Zamtel
- Compliance tracking for PACRA, ZRA, NAPSA and other Zambian regulators
- CRM with contacts, deals and Business Pulse alerts
- Bulk WhatsApp broadcasts with random gaps between messages
- Website chat widget with same assistant as WhatsApp
- REST API, webhooks and SDKs for Node.js, Python and PHP
- Voice notes transcription and call recording with summary
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| What makes it different | - One unified workspace for sales, delivery, finance and AI instead of multiple disconnected tools
- Built by The Square, a team that runs its own operations on Squario
- Customizable to specific business processes through custom fields, data models and custom apps
- Row-level security, roles and field-level permissions protect data access
- Free plan with no time limit and no card required to get started
| - Built in Lusaka for how Zambian businesses work with Kwacha and mobile money billing
- One chat connects answering, orders, payments, compliance and records
- Free trial with no card needed, then pay by mobile money
- No per-message fees
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 18 ▲ +1 (up) since last check | 2 ▲ +2 (up) since last check |
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| Trust Flow (Majestic) | 0 | 0 |
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| Citation Flow (Majestic) | 15 | 5 |
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| Referring domains (Majestic) | 1 | 0 |
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Squario
Mesa